Brand Work
Check out some of the brands the talent at FixxeL™ have worked on. Read the case studies at our portfolio or just browse our logos, brand narratives, and synopses of differing, diverse clients present and past.
LOGOS
BRAND STORIES
From Swiss to Can't-Miss: Fablanché Travel & Luggage's Unmistakable Journey
Southwestern Switzerland, 1942: Between the frosty-teal peaks of the Bernese Alps and the rushing turquoise of the Rhône River below, a land of clarity and purpose thrives. Here, in a quiet mountain workshop, Mr. Fablanché crafts travel bags with personal precision—morning after morning, night after night. Every stitch speaks to Swiss dedication: very methodical, decisive, unwavering, and timeless. One dawn, in the Rhône's breeze, his dream for fashion and precision takes flight: he founded a brand and gave it a simple name that rang true to himself: Fablanché. And Fablanché would live to be loved.
It would live through decades that defined generations, achieving key mile-markers, brand statuses, and celebrity audiences along the way. Evolving its look, materials, and technologies with the times to meet modern needs, Fablanché's dedication to its brand and customers kept the style steadfastly sophisticated, elegant, and an embodiment of true fashion. Yet, it was sure to keep an authentic feel from its signature logo retaining its recognizable capital "F" combined with the acute-accented "é" all the while. No matter the decade, fine Fé detailing in hand-embossed leather or bronze was emblazoned onto every piece—a hallmark of their excellence and precision.
Now in their ninth decade, Fablanché is a renowned luxury luggage brand, yet through the times, steadfast in its commitment to heritage and the same founding principles that live on today. It's a statement of one's personal style—a commitment to delivering superior fashion with every piece you buy—and a brand that went from the simple shores of the Rhône to representing Swiss style on the global stage for all to love.
-R. Foxx, FixxeL | Inspired by luxury brand writing experience
Dressing Smart for Mature Women With SmartSofts & WicSofts Apparel
Hang on! Sunny skies are just ahead—and we're taking time to prepare you for the weather so you won't have to.
First, let us acknowledge that the sun is responsible for so many great things—from giving you that special glow in your family photos to photosynthesis helping your flowers bloom. Just remember that while we're out enjoying all the solar sensations of absorbing the warmth and vitamin D, we could be leaving our skin susceptible to damage without noticing, increasing the likelihood of an annoying sunburn to what could be much worse. Not to mention, the last thing us ladies want is our skin aging any faster than it has to!
So, we're doing what we can about it. This spring, ShopNational is rolling out dozens of new styles of women's apparel that provide excellent UV protection: new brand-name SmartSofts garments as well as a new activewear line, coined WicSofts after adding moisture-wicking properties to silky soft, fresh-on-your-skin fabrics made with just the right doses of stay-cool cotton and polyester in a proprietary, irresistibly supple blend. These noteworthy parts of ShopFashional's Spring Collection came from a vision of women living their best life in 2025, turning a corner to wear feminine, flattering style that's comfortable enough for indoor-to-outdoor wear without missing a beat—a light chill to warming weather—whatever the day brings.
Ok, comfort and style are covered, but how good is the UV protection?
The Skin Cancer Foundation deems a UPF (Ultraviolet Protection Factor) of 50 or higher to be "excellent"—casting a shadow over the next-best "very good" designation of UPF 30 to 49. Every SuperSofts and WicSmart garment is rated UPF 50+ according to ATM D66033, a rigorous testing methodology. Our excellent UV protection doesn't wash out either, being intrinsic to the soft, easy-care fabrics as they block at least 98% of the sun's ultraviolet rays.
Now that some light's been shed on the topic and we see what a difference UPF can make, let's kiss that UPF 40 clothing goodbye and continue to be well in the little ways that we can.
-Authored by R. Foxx for ShopNational refreshed by FixxeL for updated value